SELF-SERVE DEMO · NO SIGN-UP REQUIRED

Try our next-gen market research modules, right here.

Four respondent-facing capabilities that plug into Decipher (or any survey platform) via redirect. Eye-tracking heatmaps, AI moderator follow-up probes, implicit response tests, and MaxDiff trade-off exercises. All running in your browser. Click any module to experience the exact flow your respondents would.

~1–5 min per module · Industry-standard methodology · Browser-only · no install

4 MODULES · LIVE BROWSER DEMO

Pick one to try.

Eye Tracking

WEBCAM ~1 min

Consent → 9-point click calibration → view a stim → gaze heatmap captured at ~30 Hz via WebGazer. We’ve pre-loaded a sample print ad so you can see the full flow.

📷 You'll need to grant webcam access

Try eye tracking →

AI Moderator

CLAUDE-POWERED ~2 min

Type an answer to an open-end. An AI moderator generates 1–2 contextual follow-up probes in real time — clarifying, elaborating, getting to the “why.” Hard-capped, prompt-injection-defended.

💬 Bring your own honest answer

Try AI moderator →

Implicit Response Test

REACTION-TIME ~5 min

IAT-style 7-block test (Greenwald 2003). Sort words into categories as fast as you can with E and I keys. We compute your D-score using the improved scoring algorithm with quality flags.

⌨ Best on desktop with a keyboard

Try IRT →

MaxDiff

TRADE-OFF ~3 min

8 features across 10 screens. On each screen, pick the MOST and LEAST important. Balanced incomplete block design — utility scores computed at the end.

🎯 Trust your gut, there are no right answers

Try MaxDiff →

How this works in production

Decipher redirect. At the right point in your survey, append survey_uuid + module ID + return URL.

Respondent completes the module. Consent, calibration / exercise, data capture — all browser-side.

Data joins back to your survey response via the UUID. View aggregated outputs in the dashboard.

Respondent returns to Decipher and continues the rest of the survey seamlessly.